If you are in need of a new pair of glasses, sunglasses, or safety eyewear, Swift Optical is your best choice. We provide excellent eye care in St. Lawrence County, including Canton, Potsdam, and Massena. Our friendly staff was hand-picked by our optometrist to provide you with outstanding service and the best eye care possible. All aspects of Swift Optical are designed to provide you with a high quality, comfortable experience that encourages you to take an active part in managing the health care of your eyes.

If you are in need of a new pair of glasses, sunglasses, or safety eyewear, Swift Optical is your best choice.

Eyewear Brands That We Carry

As the only retail eyewear store in Massena, we are happy to provide our clients with an optical boutique containing designer and best-selling brands that can give you the exact look you want while they complement your lifestyle.

    • Ray-Bans
    • Armani Exchange
    • Emporio Armani
    • Giorgio Armani
    • Sketchers
    • Candies
    • Wiley X
    • Puma
    • Vera Wang
    • BCBG
    • Harley Davidson
    • Guess
    • Public Eyeworks (exclusive collection)
    • Image Cafe (exclusive collection)
    • Iconik Eyewear (exclusive collection)
    • Champion
    • Valentino
    • Gucci
    • Fendi

We also carry a line of premium Swift frames as part of our exclusive White Label collection.  Please ask your optometrist for further details.

Your Swift Optical Eye Doctor

Your Swift Optical eye doctor is equipped with the latest, state-of-the-art technology with which to offer the best optometry care possible for your entire family. We take a proactive approach to family eye health and provide everything you need to assure excellent eye care.

Glasses to fit the shape of your face

Our staff is specially trained to help each client select the frames that are most flattering to his or her face shape. The glasses provided by Swift Optical are high quality designs that are intended to fit well and that are most flattering. The shape of the face can help determine which of our frames best enhance one's appearance. For instance, clients with round faces tend to look best in frames that are either rectangular or square. They are advised to avoid rimless frames, small or round frames, as these styles accentuate the round shape of the face. Whatever shape your face is, we have the right glasses.

Schedule an appointment

If you live in St. Lawrence County, Canton, Potsdam, or Massena, please schedule an appointment with your Swift Optical optometrist today at (315) 276-3335. One of our friendly assistants will be happy to help you. We are conveniently located in Massena at 351 East Orvis Street, and look forward to providing you with the best optometry services you have ever experienced.

Contact Us

We look forward to hearing from you.

Hours of Operation

Our Regular Schedule

Our Current Schedule


9:00 am-6:00 pm

Eye Exams & Optician > Please By Appointment Only


9:00 am-7:00 pm

Eye Exams & Optician > Please By Appointment Only


9:00 am-6:00 pm

Optician Only > Please By Appointment Only


9:00 am-6:00 pm

Eye Exams & Optician > Please By Appointment Only








Find us on the map

  • "I have depended on Lorraine to keep me 'seeing' great and 'looking' great for years! So I am happy that at Swift I can continue to get the best of service and the best of quality. Their new stop has kicky styles too. Check them out!"
    Marcella L.

Featured Articles

  • Healthy Vision Month

    Get ready for Healthy Vision Month by upgrading your vision habits. ...

    Read More
  • Presbyopia eye drops

    Would you like to stop squinting when you look at close objects? A new kind of eyedrops can improve presbyopia, an age-related vision problem. ...

    Read More
  • Dry Eye

    Sometimes your eyes don’t make enough tears or the tears evaporate too fast because they don’t have the right amount of compounds in them. This is called dry eye. Up to 5% of Americans complain of some form of dry eye. Individuals who wear contact lenses or have undergone LASIK or other types of ...

    Read More
  • Subconjunctival Hemorrhage

    Similar to a bruise under the skin, a subconjunctival hemorrhage happens when a small blood vessel located between the sclera (white portion of an eye) and the conjunctiva (lining on the surface of an eye) breaks and covers the sclera with blood. Unlike broken blood vessels located under the skin which ...

    Read More
  • Decorative (Plano) Contact Lenses

    Colored contact lenses allow you to temporarily change your eye color whether or not you need to correct impaired vision. In this way, you can create a more subtle eye appearance, wear a crazy design for special occasions, or just enjoy a new eye color. Will Colored Contacts Change the Way I See? Yes, ...

    Read More
  • Wandering Eye

    A wandering eye is a type of eye condition known as strabismus or tropia, and it may be caused by damage to the retina or muscles that control the eye, stroke or brain injury, or an uncorrected refractive error like farsightedness. With a wandering eye, one eye deviates or wanders in a different direction ...

    Read More
  • Reading and Writing

    For many adults, reading and writing come so naturally that they seem almost effortless. However, reading and writing are actually complicated skills that take significant effort to learn. For example, reading involves recognizing letters, associating letter combinations with their corresponding sounds, ...

    Read More
  • Lazy Eye

    Lazy eye, also referred to as amblyopia, is a condition that develops in infancy or early childhood, and it typically starts when the focus in one eye is more enhanced than the other. The eye with less focus might be impaired due to a significant amount of farsightedness or astigmatism, or something ...

    Read More
  • Dyslexia

    Dyslexia When a child has difficulty reading due to problems recognizing speech sounds and learning how they connect to words and letters, the condition is known as dyslexia, a learning disorder caused by genetic traits that disturb how the brain works. It affects areas of the brain dealing with language ...

    Read More
  • Crossed Eyes

    Crossed eyes, also known as strabismus, refer to a condition in which both eyes do not look at the same place at the same time. Often times they both turn in, but may also turn out. What Causes Crossed Eyes? The six muscles attached to each eye, which control how it moves, receive signals from the brain. ...

    Read More

Newsletter sign up